MARK of the BRAND

Wine With Seth represents a wine professional building authority in consultation and education, with expertise ranging from sensory evaluation to regional and historical context. The original identity lacked a distinct visual presence, prompting the need for a refined system that better reflects the personal, expert-driven nature of his work.

The new identity centers on a typographic mark that vertically aligns the letter pairs “WI” and “TH,” emphasizing the word “WITH” as a signal of personal connection and guidance. This structure performs effectively in square and circular formats, strengthening Seth’s presence across digital avatars, business cards, and web applications—while reinforcing the key brand position: expertise delivered through direct, personal interaction.