MARK of the BRAND

Top in Fiction (TIF) curates Substack’s fiction community, improving discovery and visibility for writers and readers. Its visual identity is built on a TIF monogram with an interchangeable serif on the F, forming a “genrecon” system that represents different genres while preserving a consistent core mark. This system enables clear brand recognition across Substack surfaces, from avatars to publication banners, with controlled variation for different content and communities.