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Top in Fiction
Background
Top in Fiction (TIF) is establishing itself as the definitive curator of Substack's fiction writing community, filling a crucial gap in the platform's ecosystem. While Substack has revolutionized independent publishing, it lacks robust discovery mechanisms for fiction writers and readers. TIF addresses this need by creating dedicated spaces for fiction visibility and community engagement.
Approach
This branding project encompasses the creation of a sophisticated, enduring visual identity system that includes a monogram and wordmark. The design approach prioritizes timeless elegance and professional authority, with versatile application across both digital platforms and physical marking, while maintaining accessibility to writers of all audience sizes and genres.
Details
The cornerstone of TIF's visual identity is a monogram merging T, I, and F into a unified form. Its distinguishing feature is the F's serif - an interchangeable element that becomes a 'genrecon' system. Different genres are represented through distinct symbols (e.g. a scroll for historical fiction, a dragon for fantasy, etc.) while maintaining the mark's core structure and recognition.
Application
The identity system is primarily deployed across Substack's digital ecosystem, where it serves as a visual anchor in profile avatars, publication banners, and email communications. The modular nature of the mark allows TIF to maintain consistent brand recognition while using genre-specific variations to signal different content categories and community spaces.
