MARK of the BRAND

SENSE5 Interactive Museum is a conceptual brand created as a personal design challenge to represent all five human senses within a single cohesive mark, evolving from a children’s museum concept into a broader interactive experience for all ages. The identity centers on a hand-shaped mark integrating symbols for sight, hearing, smell, taste, and touch, paired with a wordmark that transforms the final “S” into the numeral “5.” The Beiruti typeface supports the system with rounded, approachable forms that echo the mark’s organic curves.