MARK of the BRAND [MoB] is the creative vision of Xopher Molitor, a designer based in the Pacific Northwest, where he lives with his wife and two kids. From an early age, Xopher expressed his creativity through ink and paper, sketching everything from superhero action scenes to the serene landscapes of the Cascade Mountains. Each drawing was an exploration—an opportunity to create something new—an approach that continues to shape Xopher's design philosophy today.
Every MoB project begins with this same exploratory mindset, starting with a conversation and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to establish a strategic foundation. From there, concept exploration unfolds through sketching and ideation. Once a direction is defined, collaborative feedback refines the work, ensuring every detail aligns with the brand’s unique spirit. The result? A polished, distinctive visual identity that truly represents those who entrust MoB with their brand.